Ethical
UX
&
Product
Design
Honest interfaces that respect users and drive real results. 15+ years of craft, guided by a strict personal Code of Ethics.
Open to consulting work. Let's pinpoint your UX pain points, honestly.
- Years in UX
- 15+
- Clients worldwide
- 80+
- Products built from scratch
- 7
- Realms created
- 5
Skill set
UX design: user research, usability testing, user journey mapping, user flows, information architecture, interaction design, UX copywriting, content design, microcopy, ethical UX with no dark patterns and accessibility (WCAG 2.2). Product design: product discovery, discovery workshops, service design, wireframing, interactive prototyping, high-fidelity UI, design systems, mobile UX (iOS, Android) and agentic UX, across enterprise SaaS, back offices, iGaming, fintech and healthcare. Shipped results: 40% shorter task time and 31% fewer operator errors in a back-office redesign, a fintech platform used by 10,000+ people daily, and a dating app with 150,000+ downloads in its first year. Game design: game concept development, gamification, core gameplay loops, world building, storytelling, narrative design, game UX/UI, HUD and menu design, game UI kits, art direction, character and item design, pitch decks and playable prototypes. AI: Claude, Gemini and Grok; prompt engineering, AI-assisted prototyping, AI-assisted research synthesis, AI image and video generation. Tools: Figma, FigJam, Miro, Adobe XD, Sketch, Principle, Photoshop, Illustrator, HTML/CSS and basic React. Leadership: stakeholder management, strategic facilitation, cross-functional leadership, design team leadership, mentoring, design storytelling and presentation.
01 · Selected work
Complex made simple.
Recent projects: complex systems made simple, careful interaction design and measurable business results.
Live prototype
Game design · Video slot
AXIOM
A sci-fi slot case study with a playable browser prototype: free spins, a hack bonus and big-win moments.
Case study
Casino Platform Redesign
100+ screens and 300+ flows rebuilt, cutting task time by 40%.
Case study
Jackpot Platform from Scratch
100+ screens with unique flows. Full logic structure and UI/UX, architected from scratch.
Gallery
More Design Work
Logos, websites, apps and back offices for brands across SaaS, fintech, health and betting.
02 · Game design
Five worlds, built from lore up.
Worlds, lore, characters, items, full UI kits and pitch decks.
Merge RPG · Norse myth
Yggdrasil Tales
The world tree is dimming. An axe-bearer from Midgard forges his way through nine frozen realms.
Match-3 + hero · Low-poly 3D
Beyond the Veil
Lyra and Glim cross Aurelia's floating islands to recover six relics before the Hollow breaks free.
Merge + collection · Sunken city
Deepwake
Relight the dreamlanterns of a drowned city before the god beneath it wakes.
Run-and-gun · Gothic dieselpunk
IronVigil
One rebel runs and guns from the ash mines to the throne of a colossal war-empire.
Tower defense · Steampunk sky city
Cogspire
Build and upgrade brass towers to defend the last clean city in the sky from the Soot Armada.
Pitch decks
Every concept comes with a scroll-through pitch deck: hook, world, loop and art direction.
Open the decks03 · The Codex
Designing with a Codex.
CodexLab is named after the rules I work by. Honest, transparent, human-first UX. No dark patterns.
-
I
No dark patterns
No tricks, no hidden costs, no guilt-trips. If a flow only works by confusing people, it doesn't ship.
-
II
Transparent by default
People should always know what is happening, why, and what it will cost them.
-
III
Human-first
Interfaces that respect people's time, attention and money, and are genuinely good for them.
-
IV
Results that last
Trust is the metric behind the metrics. Honest design still has to move the numbers, and it does.
04 · Human expertise + AI
Experience Augmented
With 15+ years in UX, I combine human intuition and critical decision-making with the speed of AI. I don't let tools design for me; I use them to work faster and explore further.
Strategic Direction
Every project starts from your business goals. AI generates options; my judgment picks the right direction.
Brand & Audience Fit
Generative tools produce endless possibilities. I listen to the brand and its audience, then shape those ideas into something coherent and emotionally resonant: design that doesn’t just work, but lasts.
Ethical Design
Design that’s honest: no dark patterns, transparent, and genuinely good for the user. I use generative tools responsibly, never to manipulate.
Critical Decision-Making
Algorithms can predict, but people empathize. Every wireframe, micro-interaction and user flow is checked against years of watching how real people use technology.
Human-Crafted Refinement
AI explores hundreds of directions fast. I bring the taste and brand intuition to pick the right one, then polish every detail, from typography rhythm to animation easing, until it feels unmistakably yours.
Hi, I'm Max, an ethical UX specialist helping brands build interfaces that respect their users.