UX Consulting & Strategy
Ethical UX & Product Design Building honest interfaces that respect users and drive real results. With 15+ years of craft - and a strict personal Code of Ethics. -
Open to consultations. Let's localize your UX pain points - honestly.
Selected Works
A collection of recent projects focusing on complex systemic problems, elegant interaction design, and impactful business outcomes.
Casino Platform Redesign
Casino Platform Redesign
100+ screens, 300+ reimagined flows. Complex redesign with high attention to detail and structure.
Jackpot Platform from scratch
Jackpot Platform from scratch
Over 100+ screens with unique flows Architect full logic structure and UI/UX from scratch
Other design works
Experience Augmented
With over 15 years as a UX practitioner, I blend deep human intuition and critical decision-making with the speed of AI. I don't let tools design for me; I use them to supercharge my workflow.
Strategic Direction
Grounding every project in 15+ years of strategic thinking. While AI generates options, my seasoned judgment determines the *right* direction for your specific business goals.
Masterful Human Polish
Generative tools flood the table with possibilities. My role is to listen to the brand, feel the audience, and sculpt from the chaos something elegant, coherent, and emotionally resonant - design that doesn’t just function, but endures.
Ethical Design
Design that’s honest: free of dark patterns, transparent, and truly beneficial to the user. I combine the power of generative tools with ethical responsibility to create an aesthetic you can trust.
Critical Decision Making
Algorithms can predict, but humans empathize. Every wireframe, micro-interaction, and user flow is strictly vetted through my years of observing how real humans use technology.
Human-Crafted Refinement
AI explores hundreds of directions at lightning speed - I bring 15+ years of taste, nuance, and brand intuition to curate, refine, and elevate the chosen path. Every detail - from typography rhythm to animation easing - is polished until the design feels inevitable, timeless, and unmistakably yours.
Hi, I'm Max Alexandrov. Ethical UX specialist helping brands build interfaces users actually trust.
Designing with a Codex: honest, transparent, human-first UX. No dark patterns. Just interfaces people trust.